The Berlin Global Olive Oil Awards
#1 Quality Olive Oil Awards
Any Extra Virgin Olive Oil is qualified to participate in this session.
#2 Organic Olive Oil Awards
Only Extra Virgin Olive Oils from organic farming are qualified to participate in this session.
#3 Flavour Olive Oil Awards
Any condiment of olive oil with any flavouring or blend of flavourings could be part of this session.
#4 High Polyphenols Olive Oil Awards
Extra virgin olive oils with high polyphenol content as measured with the only standard method so far of International Olive Council (COI – HPLC method) will participate in this session.
#5 Innovation Olive Oil Awards
For the Innovation Olive Oil Awards, we examine the final product according to the five (5) general consumer expectations: Pleasure, health, convenience, physical and ethics.
Also, drivers of innovation can be divided into 5 trends.
Pleasure: Sophistication, Fun, Variety of senses, pleasure, Exoticism
Health: Vegetal, Natural, Medical
Physical: Energy well-being, Slimness
Ethics: Solidarity, Ecology
Convenience : Time saving, Easy to handle, Nomadism
#6 Design & Packaging Olive Oil Awards
In an economy driven by consumers, the traditional viewpoint of packaging is not effective either for the consumer or the business. Instead of focusing heavily on production only, effective packaging should be considered from the following three viewpoints:
1.Viability, i.e. maintainable and enabling brand development
2.Feasibility, i.e. practical and realizable
3.Desirability, i.e. enticing to consumers.
For the Design & Packaging Olive Oil Awards the following are examined :
Brand Identification, Shelf impact, Messaging Communication, Aestheric Appeal, Graphic Elements, Placement, Logo, Legibility, Readability, Brand Perception, Product Perception, Confusions, Misidentifications, Impact of Color, Flow of Innovation, Comprehension, Brand Recall
The public vote counts 30% of the overall score of the Design & Packaging Award. 70% of the overall score is becoming from the Panel Leaders of the Packaging & Design Competition.
The Berlin Global Olive Oil Awards Scoring Scale
Platinum award: 73 -89 An excellent and unique Olive Oil
Gold award : 57 – 72 A spectacular Olive Oil
Silver award : 41 – 56 A well-made Olive Oil
Bronze award: 25 – 40 A decent Olive Oil